Influencer Marketing Mistakes

Influencer Marketing Mistakes Brands Still Make (and How to Avoid Them)

With exponential growth in recent years, there’s no denying that influencer marketing is highly effective. This industry is expected to reach $33 billion in 2025. So, will your brand be a part of that, or will you make influencer marketing mistakes that will set you back? Learn about the common miscalculations brands make and ensure your next campaign doesn’t repeat any of these mistakes.

Failing to Research Your Influencer Is Among the Worst Mistakes

Finding a few interesting personalities with large followings is far from enough when it comes to strategic influencer campaigns. You have to carefully consider what kind of person you wish to associate your brand with. Because once you go public with the partnership, influencers will be the ones showing audiences what your brand stands for. Would you really want to partner with someone who doesn’t share the brand’s values?

Researching the influencers also helps you avoid those who have had legal issues with other brands or even inappropriate statements that affected their reputations. Of course, look at the engagement rates of the influencers you’re considering. Don’t forget to check the engagement on their previous influencer brand partnerships to get an idea of how their branded content performs.

You Need to Partner With Influencers Who Genuinely Love Your Brand

It’s always best to select influencers whose target audiences align with your brand. Still, in some situations, that might not be enough to ensure you get the most out of the collaboration. Many brands don’t realize how important it is to partner with content creators who truly enjoy their products or services. Perhaps an influencer who mentioned your products without being paid to do that? Keep in mind that audiences can see genuine reactions, and they reward them! If you collaborate with influencers who don’t enjoy your products, the audience will feel it. 

Focusing Solely on the Follower Count Can Do a Lot of Harm

What are the common mistakes to avoid in influencer marketing? Rushing to collaborate with a particular influencer solely based on the follower count. We already know that different types of influencers have different reach and engagement rates.

A large follower count isn’t necessarily a guarantee of quality – you have to look deeper. If you compare two macro-influencers with different numbers of followers, nothing guarantees you that the one with the higher follower count has better engagement.

Plus, some micro-influencers can have higher engagement than certain macro-influencers. You can’t be sure of their analytics by solely looking at the number of followers. In order for your campaign to succeed, you need to choose a creator who will be able to deliver the right message – that’s not necessarily the one who has the most followers.

Choosing Perfection Over Authenticity Is Always a Mistake

Brands need to remember that we’re not in 2016 anymore, and the trends in social media have shifted from perfection to authenticity. No one likes to see overly polished posts anymore – nowadays, audiences want something they can relate to. If you push for paid partnerships that look like you’ve tried just a little bit too hard, your target audience won’t be impressed.

You might end up with quite the opposite effect and alienate them. Brands can easily avoid this mistake by focusing on creating something original yet relatable instead of playing it safe and delivering something “perfect” that has already been seen so many times.

Don't Try to Limit Your Influencer's Creativity

When it comes to mistakes that brands should avoid with influencer marketing, this is one of the easiest, yet many don’t seem to realize it. Limiting the creativity of the influencer you’ve paid to create something unique can make the campaign a lot less effective than it could have been. The content won’t seem genuine, and your budget will go to waste.

Brands having too much control over the content creation process is rarely a good thing. Instead, let the content creator create. Let them make something that fits their style, which they know the audience will enjoy. After all, their style is what you chose them for. If you want to change it too much, maybe that’s not the right person for your brand after all.

Expecting Results Overnight Is a Common Mistake Among Brands

Every influencer marketing strategy is long-term – this is something that any influencer management agency would tell you. The results don’t come overnight, but when they do, they are impressive. Not only will you see an increase in sales, but several other amazing benefits of influencer marketing.

Brand and influencer collaborations boost brand awareness. They expose brands to new potential customers and slowly build the popularity of the brand. Once you set clear goals and determine which influencer marketing KPIs you’ll keep track of, stay patient. Monitor the progress and adjust the plan if necessary. The results will be worth the wait.

Avoid Common Influencer Marketing Mistakes With Catchers Agency

Mistakes like these usually happen when brands don’t have the best influencer marketing agency in Saudi Arabia by their side. Why not let experts take over digital content management? If you want your brand to perform well on social media, choose Catchers Agency, the best influencer marketing company in Saudi Arabia.

Our team of influencer marketing professionals is here to help you connect with the most popular Saudi content creators who would represent your brand in the best light. Let’s make the most out of influencer partnerships – get in touch with us so we can discuss our influencer marketing services in greater detail.