MDLBeast
Bringing the Beat to Life
In our latest return to the world of music, chaos, and unforgettable energy—Catchers partnered once again with MDLBEAST for the 2024 edition of Soundstorm. With a proven track record from our past collaborations, we were brought back in to handle full-scale influencer casting, content ideation, and localized strategy for one of the region’s biggest cultural events.
This campaign was all about building buzz, driving ticket sales, and curating authentic pre-event content that truly resonated with MDLBEAST’s diverse Saudi audience.
The Ask
MDLBEAST wanted to create impact well before the festival gates opened. Our mission? Bring the heat across platforms with creators who could speak directly to their audiences. We had three key goals:
- Drive ticket sales through authentic content and exclusive influencer discount codes.
- Build excitement organically through informative and fun influencer storytelling.
- Lean into fashion, beauty, and lifestyle as part of the festival prep ritual.
The Strategy
We went full throttle across TikTok, Instagram, and Snapchat—using localized creative and highly personalized storytelling across each platform.
We cast a range of creators that reflected MDLBEAST’s audience—spanning comedy, beauty, fashion, lifestyle, and everything in between. Each creator was selected not just for reach, but for relevance. Every piece of content spoke to a different niche, yet echoed a unified sentiment: MDLBEAST is the cultural moment of the year.
Influencers shared:
- Instagram Reels + Stories featuring outfit ideas, essentials, and artist lineups.
- TikTok videos mixing makeup looks, comedic skits, and excitement countdowns.
Snapchat content with discount codes and links—perfect for in-the-moment conversions.
A customized discount code strategy allowed us to track conversion and gauge real-time impact across two full months leading up to the event.
The Content & Results
The magic of this campaign was in its individuality—every creator brought something unique to the table:
Some created lighthearted fashion content, turning their walk-in closets into mini styling studios, giving outfit ideas for the ultimate MDLBEAST look. Others leaned into practical glam tutorials, showing how to build a festival-ready makeup look from scratch—making it feel like your best friend getting ready with you.
Several creators tapped into nostalgic vlog-style content—sharing the artists they were excited to see, walking their followers through artist lineups, and mixing cozy storytelling with edits of loud, electrifying stage visuals.
We saw comedic skits, FaceTime-style Q&As, cozy couch chats, and even organic gym-side interviews. The variety gave the campaign its power: no two videos looked the same, yet all carried the same hype and storytelling energy.
- Millions of engagements across platforms
- Strong engagement with personalized codes & audience interaction
- High-impact presence in the weeks leading up to Soundstorm
- Influencer-led storytelling that mirrored the community’s real anticipation and excitement