FACES
The Right Voice for Every Cart
The Brief
FACES is one of the region’s most established beauty retailers — a destination for fragrance, makeup, skincare, and haircare that spans luxury and everyday. Across multiple campaign activations throughout 2025 and 2026, from the January Sale to the Summer Sale, Back to Routine, and National Day, the goal was consistent: drive app downloads, push conversions, and make FACES the first name Saudi and Emirati audiences think of when they’re ready to shop beauty.
25–70% off. Trackable codes. A product catalog spanning Prada to Olaplex to Tom Ford. The opportunity was real. The job was making it feel that way too.
The Approach
A sale is only as compelling as the person telling you about it.
Catchers built a multi-wave influencer roster across different platforms matching creators not just to an audience size, but to a moment. Women who turn a haul into a conversation. Educators who make a product page feel like a consultation. Aspirationals who make a discount feel like access. Men who talk about fragrance and grooming the way their audience wishes someone would; without performance, without awkwardness, just conviction.
Every creator received a personalized trackable code. Every piece of content was built around the FACES app experience; MUSE loyalty points, Tabby and Tamara BNPL, free samples per order, and fast delivery. These weren’t features to mention. They were the story.
The Work
Three sale seasons. Two markets. One roster built to cover every entry point.
The January Sale opened across KSA and UAE with creators on different platforms driving directly to the app; codes live, categories clear, the 25–70% range made real through products their audiences already wanted.
The Summer Sale and Back to Routine activation had a hero: a curated box worth 1,200 SAR, available for 349 SAR. Storytellers opened with the damage summer leaves behind; the hair, the skin, the exhaustion then built the case for recovery through it. Educators went deeper, breaking down ingredients and price points until the decision made itself. Aspirationals kept it minimal and let the product do the work. Same box, different angles, all of it landing.
National Day brought a category conversation Catchers had been building toward: men’s fragrance and grooming. Creators spoke peer-to-peer; new launches reviewed honestly, collections shown at home, layering tips shared like they’d actually been tested. The FACES app moved from backdrop to destination, with checkout flows, loyalty points, and BNPL options shown in real time. It felt less like sponsored content and more like a recommendation from someone who knew what they were talking about. Because it was.
The Impact
Multiple creators. Different markets. One consistent thread: content that felt like a recommendation, not a placement.
The personalized code structure made every activation trackable and attributable. The men’s grooming push expanded FACES’ perceived audience in a category with real headroom. And across every wave, the FACES app sat at the center, not as a footnote, but as the destination the content was always pointing toward.