Aleph
Revolutionizing the Apple Shopping Experience in Saudi Arabia
When Aleph KSA, the official Apple Premium Partner, set out to expand its presence in Saudi Arabia with three new store openings, the challenge was clear—stand out in a competitive market while reinforcing its premium positioning. With expert service offerings like device trade-ins, financing options, and exclusive student discounts, Aleph needed a campaign that showcased its unique value while driving foot traffic.
Strategy: Elevating the In-Store Experience
Catchers partnered with Aleph to craft an influencer-driven campaign that brought the in-store experience to life across TikTok, Instagram, and Snapchat. Leveraging a mix of tech content creators, lifestyle influencers, and dynamic digital storytellers—each bringing a unique connection to their audiences—we curated authentic, high-impact storytelling.
Through engaging video content, each influencer shared their personalized shopping journey at Aleph, emphasizing:
- Effortless trade-in process—demonstrating how simple it is to upgrade to a new MacBook.
- Expert customer support—highlighting Aleph’s commitment to seamless, knowledgeable service.
- Exclusive student discounts—showcasing the 5% year-round discount for students and faculty.
The multi-platform execution ensured tailored content for every audience touchpoint—dynamic TikTok videos for relatability, Instagram reels and stories for polished storytelling, and behind-the-scenes Snapchat content for real-time engagement.
Results: A Game-Changer for Aleph KSA
- Thousands of impressions and engagements across platforms.
- Significant increase in store visits, with influencers directing audiences to Aleph locations.
- Aleph cemented its reputation as the go-to Apple shopping destination in Saudi Arabia.
This campaign proved the power of authentic content in bridging digital engagement with real-world action, making Aleph a household name in premium tech retail.