How Many Followers Do You Need to Be an Influencer?
How Many Followers Do You Need to Be an Influencer?
Today’s social media world often feels like it’s oversaturated with various content creators. Everybody wants to be an influencer, but is it difficult to reach the follower count necessary to be considered as such? How many followers do you need to be an influencer? There is an exact number, but things aren’t so simple. While it may not seem like it, being an influencer is so much more than mere numbers.
How Many Followers Do You Need to Be an Influencer?
Before we tell you how big your follower count needs to be, let’s first define what an influencer is. As the word suggests, an influencer on social media is a user who can influence other users’ opinions on products and services, as well as affect their purchasing decisions. They can do this based on their authority or expertise in a certain area. Influencers usually focus on one niche and post content related to the topics in that niche.
As they post original content, their follower base grows – influencers attract users who are interested in the topics they talk about. So, at what point can a social media user be considered an influencer? How many followers do they need to have? A norm in the industry is at least 1,000 followers. If an account has more than that, the user can call themselves an influencer.
What Does It Mean to Be an Influencer?
Being an influencer means being a marketing expert of a kind, but why is influencer marketing important? It opens up a whole new world of opportunities for brands that collaborate with influencers. Influencer marketing campaigns are an important source of revenue for creators, but it’s worth noting that influencers help brands as well. There are so many benefits of influencer marketing for both parties, so it’s no wonder that this branch of the marketing industry is expected to reach $56 billion by 2029!
What Skills Are Necessary to Be an Influencer?
- Photography and posing,
- Videography,
- Editing,
- Writing and storytelling.
Various marketing skills are also crucial, but maybe the most important skill (and one that can’t be learned so easily) is communication. Influencers need to be adept at networking, public speaking, negotiating, and communicating with brands so they can book influencer brand partnerships.
Follower Count Determines the Type of Influencer
Not all content creators are the same, so just how many followers do you need to be considered an influencer? There are different types of influencers based on follower count, and it’s easy to assume that those with 1,000 followers will have a completely different dynamic and presentation compared to creators with over 100,000 followers or even over a million. There are four main types of content creators based on the follower count:
- Nano-influencers (1k to 10k),
- Micro-influencers (10k to 100k),
- Macro-influencers (100k to 1M),
- Mega-influencers (over 1M).
As you can see, influencers are a diverse group. These types vary drastically in many aspects, such as their reach, engagement, and the kind of audiences they attract. It’s important for brands to understand that the type of content creators they choose to partner with can drastically change the outcome of their campaigns. Catchers Agency’s team of influencer marketing specialists in Saudi Arabia always emphasizes this when planning collaborations for our clients.
Engagement Is Often More Important Than the Number of Followers
Brands that want to select influencers for their upcoming campaigns often look at follower count when deciding which content creator would suit their influencer marketing strategy best. However, this can turn out to be one of the biggest influencer marketing mistakes you can make. The reason for this is simple.
A high number of followers doesn’t always mean high engagement rates, and if you don’t have engagement, your campaign might as well have been for nothing. That’s why it’s crucial to look into engagement – don’t just superficially look at the follower count. Many other important factors can determine how good an influencer is.
The Changes in Engagement Based on Follower Count
Can we predict how the engagement changes based on the followers? Yes, there is a simple rule of the industry. The higher the follower count, the lower the engagement rates. When you think about it, it’s logical – it is unreasonable to expect that everyone in a huge audience will engage with every piece of content the creator posts. That’s where micro-influencers excel, as their engagement is often on a great level.
Looking for Influencer Marketing Services in Saudi Arabia? Reach Out to Catchers Agency
If you want your brand to partner with just the right Saudi content creators, you will need to hire an influencer agency in Saudi Arabia with knowledge and experience in the industry. Our team at Catchers Agency is exactly what you’re looking for. Trust us to set up Saudi influencer partnerships that will benefit your brand. Reach out to us, and let’s work together to create beautiful campaigns