Campaign
Calo
Calo: Healthy Meals for Busy People!
Calo is a provider of healthy meals through a flexible subscription based model, initially made its mark in Kuwait with a tech-savvy approach. Overcoming logistical challenges, Calo set its sights on penetrating the Saudi market, and generate a buzz around its offerings.
To achieve this, we tailored a specific campaign with two key objectives:
- Popularize Calo’s brand name.
- Drive subscription sign-ups.
Top lifestyle and health creators were carefully selected to advertise Calo’s products and services, with special focus on putting their most valuable propositions into light: seamless app experience & delicious healthy meals that don’t taste like healthy food!
