What Are the Benefits of Influencer Marketing?
Influencer marketing has quickly become one of the most effective strategies for brands looking to connect with their target audience in an authentic and engaging way. Considering how they can shape consumer behavior, influencer partnerships are a worthwhile investment for any brand. So, what are the benefits of influencer marketing exactly? Let’s explore why your brand should give influencer marketing campaigns a try.
What Are the Benefits of Influencer Marketing for Brands?
Brand and influencer collaborations are considered a highly effective form of marketing. About 49% of consumers’ purchases are driven by influencer content, and 86% of consumers say they buy something based on influencer recommendations at least once per year.
With all that in mind, it’s obvious that influencer brand partnerships generate a visible increase in sales. However, the benefits of using influencer marketing go far beyond that. Let’s explore how selecting the right influencers can benefit your marketing efforts and help your brand reach its goals.
Increased Brand Awareness Is Among the Main Influencer Marketing Benefits
If nobody knows about your brand, how do you expect it to grow? Boosting brand awareness is one of the key aspects of marketing in general, and collaborating with influencers is an excellent way to do that. Why? Influencers already have credibility, and their support is what will establish your brand as a reputable one in the industry, a brand that consumers should consider. When you lay the proper groundwork for increasing brand awareness, the other steps in the consumer journey are quick to follow: interest, consideration, and a decision to purchase.
Influencers Can Help You Establish Better Brand Authority
A vote of confidence from trusted influencers can do wonders for a brand. Content creators can shape the way consumers look at a brand and how credible it is perceived. Influencers position you as a leader in the industry, which allows you to stand out from the crowd. This is crucial because establishing trust is one of the hardest things to do in marketing. Consequently, all that trust in your brand will translate into high customer retention rates.
Influencers Help You Reach Your Target Audience Easily
Since influencers typically post content within one specific niche, their audiences are focused on specific topics. A brand simply has to choose the right influencers, and it will get instant access to audiences tailored to its target market. When the content is posted, you don’t have to blindly hope it will reach the right consumers – you know your campaign was strategically designed to be placed in front of the audiences it will have the most impact on.
Campaigns With Influencers Boost Customer Engagement
Influencers are not influential only because they are experts in their niche. Their appeal usually comes from their charisma and the way they interact with followers. An influencer’s persona is what helps them engage the audience and, consequently, provide a huge boost in engagement for your brand. This strengthens a consumer’s connection to the brand, which leads to improved loyalty.
However, we must note one thing here. The level of engagement is not proportional to the number of followers. The general rule is that as the audience grows, the engagement rates drop. This is why some micro-influencers have higher engagement rates than well-known mega-influencers. If the goal of your strategic influencer campaigns is to boost engagement, carefully consider which type of influencer you should work with.
Influencer Partnerships Give Brands an Opportunity to Show Their Authenticity
Content creators deliver original content of high quality, but authenticity is actually the reason they can resonate with audiences so well. As opposed to traditional forms of advertising, paid content on social media gives consumers authentic insights into your brand and everything it has to offer. Content creator support makes campaigns seem more natural, which is what consumers love.
Another useful aspect of collaborating with influencers is the opportunity to make marketing campaigns truly creative. It has become apparent that the future of influencer marketing lies in creative freedom for influencers. Brands are allowing them more and more input when it comes to curating content ideas, and this has led to fresh, original collaborations.
It's a Cost-Effective Form of Advertising
Influencer marketing brings excellent returns on investment, especially compared to traditional marketing practices. The best thing, however, is that your marketing budget doesn’t even have to be substantial in order to achieve great results. The secret lies in partnering with nano-influencers and micro-influencers – a simple tactic that will bring you high ROI without breaking the bank.
Improved SEO Is a Bonus Benefit
The last benefit we will mention is one that not many know, and that’s the positive effect influencer content can have on your SEO. If properly optimized, influencer-generated content can improve your visibility and rankings on social media. Many consumers treat social media as a search engine. Around 40% of Gen Zers and 43% of Millennials say they have discovered a new product on social media in the past three months.
Lastly, collaborations with influencers can be great for your website as well. For example, if an influencer includes a backlink to your site in the video description, a boost in traffic will signal search engines that your content is relevant.
Get the Best Collaborations With Catchers, the Top Influencer Agency in Saudi Arabia
There’s no reason why a brand should struggle when looking for influencers that will suit its needs. Instead of wasting time and resources on the long quest for the right Saudi influencer partnerships, trust Catchers Agency to do the job for you. Our team of influencer marketing consultants in Saudi Arabia can provide the perfect content creator support for your brand, helping you create content that resonates with your audience. Contact us, and we will connect you with your future brand ambassadors.