Ounass
An adventure that disrupted the industry!
This partnership holds significance in our hearts as it depicts an incredible success story. Ounass, a prestigious online destination for luxury fashion & beauty, was established in 2016 under the visionary leadership of Al Tayer Group.
At the inception of our partnership in 2018, Ounass operated as a miniscule extension of Al Tayer’s vast conglomerate. At the time, the true potential of influencer marketing had yet to reveal itself, unlike the evident impact it holds in the present day. The start was humble and experimental, allocating limited budgets that allowed for no more than a monthly collaboration. This experimental approach served as an initial means to assess the outcomes of influencer impact.
Fast forward to today
Ounass is the undisputed leader of luxury ecommerce in the GCC region by miles! We went from organizing 1 collaboration a month to multiple a day through direct and indirect revenue streams!!
The Broad Strategy:
- Understand GCC’s luxury fashion and beauty consumer behaviors.
- Associate the brand strictly with high-end, sophisticated & lavish content creators.
- Develop unique concepts around seasonality.
- Sustain high frequency of appearances on social media.
- Expand marketing budgets proportionally.
- Transform your content creators into passionate advocates, and their audiences will
effortlessly embrace your brand.
Partnership metrics
Including Social Media ads & endorsements, pop ups, photo & video shoots, events, dinners, and organized launches.
Between different activations and ads we delivered over the duration of our partnership.
Attributed to our organized engagements inside 5 years of partnership.